編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-502-011 | Harrah''s Entertainment, Inc. | Lal, Rajiv;Carrolo, Patricia Martone | Marketing | Management of Multinational Corporations( N4510002 ) |
2 | 9-502-030 | Aqualisa Quartz: Simply a Better Shower | Moon, Youngme;Herman, Kerry | Marketing | Management of Multinational Corporations( N4510002 ) |
3 | 9-505-026 | The Passion of the Christ (B) | Quelch, John A.;Elberse, Anita;Harrington, Anna | Marketing | Management of Multinational Corporations( N4510002 ) |
4 | 9-505-700 | Samsung Electronics Commercials, Video | Quelch, John A. | Marketing | Management of Multinational Corporations( N4510002 ) |
5 | 9-505-702 | Samsung Electronics Corp.: Eric Kim Interview, Video | Quelch, John A. | Marketing | Management of Multinational Corporations( N4510002 ) |
6 | 9-505-710 | Interview with Christine Day--Starbucks, Video | Quelch, John A. | Marketing | Management of Multinational Corporations( N4510002 ) |
7 | 9-505-711 | Snapple-Wendy 2004, Video | Quelch, John A. | Marketing | Management of Multinational Corporations( N4510002 ) |
8 | 9-506-003 | Eureka Forbes Ltd.: Managing the Selling Effort (A) | Narayandas, Das;Herman, Kerry | Marketing | Management of Multinational Corporations( N4510002 ) |
9 | 9-506-702 | Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films, Video | Elberse, Anita;Quelch, John A. | Marketing | Management of Multinational Corporations( N4510002 ) |
10 | 9-699-044 | BMW AG: The Digital Auto Project (A) | Thomke, Stefan;Nimgade, Ashok | Operations management | Management of Multinational Corporations( N4510002 ) |